Overview of successful marketing campaigns and the strategies they used to sell their goods and services. Strategies include creating a plan, what audience the organization should go after, and determining budget restrictions. Students can also learn how to establish a relationship with media members to increase their reach within the public.
All public relations programs will have classes focused on skills and strategies for writing, either through the distribution of press releases or speeches made by the organization. Other platforms include social media, blog posts, presentations, email, and more. Students will learn the writing style and professional format used in order to clearly and directly send the company’s message to the community.
Social Media Practices
These courses will examine how the evolution of social media has impacted marketing communication and provides examples of various strategies used by organizations over recent years. This includes what has been successful and the issues that companies can run into when using platforms such as Facebook, Twitter, and Instagram.
Learn how to collect and visualize various data sets and information on the traction of advertising campaigns. Utilizing these skills and software tools will provide performance updates on marketing and how to present these findings to other employees or shareholders.
Ethics in Public Relations
It is extremely important to have ethical consideration to maintain a positive image for the company or organization that is represented. Public relations will inevitably have the responsibility to deal with damage control when there are any problems, fully disclosing the situation and what the next steps are in order to resolve the issues.
The Network of Schools of Public Policy, Affairs, and Administration (NASPAA) has a peer-reviewed accreditation process that ensures the curriculum of a graduate program at a particular institution meets high standards in public service. Over 300 universities around the world have been given accreditation, meaning students will receive the education and resources needed to advance in their career. All universities are required to review their curriculum and teaching capabilities on an annual basis, and NASPAA publishes employment information in all the various sectors, be it public, private, or nonprofit. While there are no Master’s degrees in Public Relations that are accredited directly by NASPAA, public administration degrees do have concentrations and electives within the field.
A higher-level employee that is responsible for buying goods or services for their company or organization. They must oversee and analyze the options while comparing price points and other trends, and all purchases must fit within the budget. These managers also have the authority to look over the company’s spending practices and recommend changes that can help save money or become more optimized in their processes. Becoming a manager typically requires at least five years of experience, and according to Salary.com, the average salary can be anywhere from $100,000 to $132,000.
Public Relations Specialist
Maintains a positive look for the organization while identifying and solving any issues that may arise. Duties typically involve the creation of press releases when more information or clarification is needed, such as when news breaks or the organization is introducing something new or updated. They will formulate long-term plans and gather consumer reaction from the goods or services that the organization is responsible for. In general, it is always important to keep the image of the organization in peak form. According to the Bureau of Labor Statistics, there expects to be six percent growth between 2018-28.
Another higher-level position that looks to increase the reach of the company or organization. A number of duties can be held for these managers, such as establishing relationships with media members, researching the good or services that the company will use for marketing activities, overseeing and analyzing consumer trends, and managing the marketing department of the organization. Other important activities may include negotiating contracts and setting up contests or special deals for consumers. According to the Bureau of Labor Statistics, marketing managers make an average of $134,290 per year and there is eight percent growth expected within the career between 2018-28.